How To Refine Your Next Idea
Use the 3 hurdles framework from Scott Galloway to pressure test your ideas, presentations, and projects
Everyone has hurdles they need to jump. Daily, weekly, monthly, and annually. We have projects and goals that we’d like to accomplish. We need to accomplish.
Before you even get to the meeting, you need to validate your thinking. As you’re developing an idea or project, recognize that the work is an import-export process. Right before you export, ask yourself, “can my idea clear these 3 hurdles?”
- Is it differentiated?
- Is it relevant?
- Is it sustainable?
Is It Differentiated?
Is your idea different? Do you have the opportunity to make it different? Being different means that you stand out in the marketplace. It means you’re unique. That positioning can be a good thing. When you’re differentiated it likely means that you’re one of the few (or the only) providing a particular value.
Ford’s assembly line differentiated their manufacturing process and allowed them to reduce cost, reduce price, and increase perceived value for workers. Snap is differentiated because the content deletes after it’s viewed. Pocket neighborhoods are…
