The 3 Most Important Lines In Business
How to elevate your business, your side hustle, or your personal financial thinking with one tool
4 min readJun 25, 2021
The value of your company used to be a factor of your price minus the cost to produce. If you make a big margin, then you’re probably more profitable and you’ve created a valuable business.
That’s not true anymore. More companies that make zero dollars are going public than since the dot-com era.
What’s going on here? And can you use this information to your advantage?
The Three Most Important Lines
Perceived Value
What do you think you’re getting out of a product or service? Are you saving a lot of time? Are you getting access to something you didn’t have before? Ferrari has a high perceived value. Louis Vuitton has high perceived value. Supreme has high perceived value.
