Simone Biles Is Vertically Integrating
It starts with athletic wear and could end being a trillion-dollar platform
2 min readApr 23, 2021
Simone Biles is the most decorated American gymnast in history. Today it was announced that she is leaving her endorsement deal with Nike to partner with Athleta. The strategy behind this move is for Biles to start taking more control of her brand via vertical integration.
